![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667337,width-640,resizemode-4/Ultimately-we-thought-the-new-retail-concept-was-refreshing-well-executed-and-thoughtfully-planned-.jpg?103526)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667378,width-640,resizemode-4,imgsize-90386/The-new-North-Face-store-in-Soho-Manhattan-marks-the-debut-of-the-brands-new-store-strategy-which-will-be-replicated-across-all-global-physical-retail-locations-.jpg)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667361,width-640,resizemode-4,imgsize-104098/The-North-Face-has-also-worked-to-expand-its-product-assortment-to-include-pieces-for-urban-dwellers-looking-for-both-functionality-and-style-.jpg)
The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India
![The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India The North Face just opened a new kind of store for outdoors enthusiasts, and it was made to smell like Yosemite | Business Insider India](https://www.businessinsider.in/thumb/msid-70667372,width-640,resizemode-4,imgsize-76967/The-store-features-several-displays-honoring-the-beloved-items-of-The-North-Faces-founders-and-athletes-including-the-original-duffel-bag-used-by-the-Canadian-rock-climber-Peter-Croft-.jpg)